Most folks are normally aware that there are 3 basic steps to setting up a website. Getting a domain name, choosing a hosting company for the website, and having someone, if not yourself, do the design and/or programming stuff.
The domain name part is pretty simple and self-explanatory. You need a name for your website, duh. For most businesses, it simply requires trying to find an available domain name for your current business. Maybe you jump over to GoDaddy and do your thing there. You’re feeling pretty good about yourself at that point. With name in hand, on to building the next big website! We won’t go into the importance of deciding on what that domain name should be at this point but, in reality, it should be given careful thought.
It’s quite often the first thing people see about your company. It is what people will recognize as a symbol for your business. It is what you will use to print your letterhead, business cards, posters, table tents and most other print or marketing materials. And yet, a business will often give as much thought and attention to creating their logo as they do the lunch selection of the day.
In its’ most basic sense, Webster calls a logo : an identifying statement.
